Created: November 2025
For: JJ Clarke – Giant Slayer Community Launch
VA: Twila
Platforms: Skool + ActiveCampaign + WordPress
(CLICK HERE TO OPEN GOOGLE DOC – POSTS CONTENT ETC)
Giant Slayer is a faith-based community for Kingdom women who are done letting emotional giants (fear, self-doubt, shame, perfectionism, people-pleasing, etc.) sabotage their calling.
The Product:
Your Role (Twila): You will manage the day-to-day operations including:
THE FUNNEL:
Facebook/Instagram Post
↓
Blog Post on Website (couragewithjj.com)
↓
Email Signup (The War Room List – ActiveCampaign)
↓
8-Email Nurture Sequence
↓
Giant Slayer 7-Day Free Trial (Skool)
↓
Monthly Challenge (Happens during trial)
↓
Conversion to Paid Member ($67/month)
Simple version: We drive people to blog posts → they join our email list → emails nurture them → they join Giant Slayer trial → they experience a challenge → they convert to paid.
Blog posts → WordPress (JJ writes, Twila publishes) Email sequences → ActiveCampaign (Twila sends) Challenges → Skool (Twila posts) Course modules → Skool (JJ creates, already uploaded) Community chat → Skool (Members engage, Twila monitors) Resources/downloads → Skool (JJ creates, Twila organizes)
This is our ONE email list. Everyone who signs up from the blog, Vault, or social media goes onto this list.
Email Platform: ActiveCampaign
When someone joins The War Room email list, they automatically receive these 8 emails:
EMAIL 1: Welcome to The War Room (Immediate)
Subject: You’re in The War Room now
Send: Immediately upon signup
Purpose: Welcome them, set expectations, direct them to explore the Vault
Key Points:
EMAIL 2: The Giant You Can’t See (Day 2)
Subject: The giant you can’t see
Send: 2 days after signup
Purpose: Introduce the concept of emotional giants
Key Points:
EMAIL 3: The Lie That Keeps You Stuck (Day 5)
Subject: The lie that keeps you stuck
Send: 5 days after signup
Purpose: Deep dive into root lies and identity
Key Points:
EMAIL 4: What Goliath Knew That David Didn’t Forget (Day 8)
Subject: What Goliath knew (that David didn’t forget)
Send: 8 days after signup
Purpose: Biblical giant-slaying framework
Key Points:
EMAIL 5: The Question No One’s Asking You (Day 12)
Subject: The question no one’s asking you
Send: 12 days after signup
Purpose: Challenge them to action
Key Points:
EMAIL 6: The Giant Slayer’s Secret Weapon (Day 15)
Subject: The Giant Slayer’s secret weapon
Send: 15 days after signup
Purpose: Position community as the solution
Key Points:
EMAIL 7: It’s Time to Move (Day 20)
Subject: It’s time to move
Send: 20 days after signup
Purpose: Direct invitation to join
Key Points:
EMAIL 8: You’re Still Here (Day 25)
Subject: I see you
Send: 25 days after signup (ongoing nurture)
Purpose: Encourage those who haven’t joined yet
Key Points:
After the 8-email sequence, you’ll send ONE weekly broadcast email to the entire list.
Frequency: Every week (JJ will write, you’ll send)
Purpose:
Format:
Subject: [JJ provides]
Body: [Teaching/insight/story from JJ]
For free subscribers: “Want deeper support? Try Giant Slayer free for 7 days: [link]”
For paid members: “Join the conversation in the community: [specific thread/challenge]”
JJ’s signature
For Automated Sequence: The 8-email sequence is already set up. When someone joins the list, it triggers automatically. You don’t need to do anything manually.
For Weekly Broadcasts:
Monthly 7-day transformation challenges that help members dismantle specific emotional giants.
Format: 7 daily posts in Skool (one post per day for 7 days)
Challenges Available:
EVERGREEN MODEL (Not Cohort-Based)
Important: Challenges are ALWAYS available in Skool. People complete them at their own pace.
Someone joins Monday? They start Day 1 on Monday. Someone joins Friday? They start Day 1 on Friday. Someone joins mid-month? They start Day 1 immediately.
All 7 days of each challenge are posted and visible at all times.
Each Challenge Has 7 Posts:
DAY 1: Foundation + Micro-Commitment DAY 2: Building Momentum DAY 3: Mid-Point Check-In DAY 4: Deeper Dive DAY 5: Breakthrough Moment DAY 6: Integration DAY 7: Celebration + What’s Next
POST 1: Day 1 – Make Your Bed (The First Promise)
Title: Day 1: Make Your Bed (The First Promise)
Content:
Welcome to the 7-Day Self-Trust Challenge!
Over the next 7 days, you’re going to rebuild trust with the most important person in your life: yourself.
Self-trust isn’t about confidence. It’s about keeping promises to yourself.
Every time you say you’ll do something and then don’t, you send a message to your subconscious: “I don’t follow through.”
Your brain learns: “She says things, but she doesn’t mean them.”
And over time, you stop trusting yourself.
Here’s how we fix it:
We start SO SMALL you can’t fail.
Your Day 1 Micro-Commitment:
Make your bed every morning for 7 days.
That’s it.
Not a morning routine. Not a 5am wake-up. Not a workout.
Just: Make your bed.
Why this works:
The neuroscience:
Every time you keep a small promise, your brain releases dopamine. You’re literally rewiring your neural pathways from “I don’t follow through” to “I do what I say.”
The spiritual foundation:
“Whoever can be trusted with very little can also be trusted with much.” – Luke 16:10
God doesn’t give you the big assignment until you’re faithful with the small one.
Your action today:
Make your bed. Take a photo. Drop it in the comments below.
Let’s rebuild self-trust together. 💪
Stay sharp. Keep slaying.
Coach JJ Professional Giant Slayer
POST 2: Day 2 – Keep Going
Title: Day 2: The Second Promise
Content:
You made your bed yesterday.
Did you make it again today?
If yes: You’re 2-for-2. Your brain is noticing.
If no: No shame. Start today. Make your bed right now.
Here’s what’s happening in your brain:
Your subconscious is watching. It’s asking: “Is this real? Or is this another thing she starts and quits?”
Day 1 is easy. Day 2 is proof.
The pattern to break:
Most people start strong and quit by Day 3. They get excited, set big goals, and then life happens.
But you’re not doing that this time.
Because we’re not building a routine. We’re building TRUST.
And trust is built in small, consistent actions.
Your Day 2 challenge:
Make your bed. Again.
That’s it. Don’t add anything else. Just do what you said you’d do.
Drop a comment:
Let’s keep going.
Stay sharp. Keep slaying.
Coach JJ
POST 3: Day 3 – Mid-Point Check-In
Title: Day 3: The Check-In
Content:
Alright, Giant Slayers — we’re halfway through the week.
Quick check-in:
✅ Did you make your bed today?
✅ How many days are you at now? (1, 2, or 3?)
✅ What’s been the hardest part so far?
Drop your answers below. Let’s celebrate the wins and support the struggles.
Here’s the truth:
Some of you are crushing it. 3-for-3. You’re feeling the momentum.
Some of you missed a day. Maybe you forgot. Maybe you were tired. Maybe you thought “it doesn’t matter, it’s just a bed.”
But it DOES matter.
Not because of the bed. Because of the PROMISE.
If you missed a day, here’s what you do:
The goal isn’t perfection. The goal is progress.
Your brain is learning: “Even when I mess up, I come back. I don’t quit.”
THAT’S self-trust.
Let’s finish this week strong.
Stay sharp. Keep slaying.
Coach JJ
POST 4-7: [Follow similar structure – JJ will provide full content]
Skool Setup:
Create a “Challenges” category
Inside this category, create subcategories for each challenge:
Each subcategory contains 7 posts (Day 1-7)
One-Time Setup (First Month):
WEEK 1:
DONE. Challenge is now evergreen and always accessible.
Monthly Routine (After First Month):
WEEK 2 of each month:
Time commitment: 1-2 hours per month
Step 1: They Sign Up for 7-Day Free Trial
Where: https://www.skool.com/giant-slayers
What happens automatically:
Step 2: You Send Personal Welcome DM (Within 24 Hours)
How to send DM in Skool:
Welcome DM Template:
Hey [Name]!
Welcome to Giant Slayer! 🗡️
I’m Twila, JJ’s assistant, and I help keep this community running smoothly.
Here’s how to get started:
1️⃣ Check out the “START HERE” pinned posts (they’ll show you around)
2️⃣ Introduce yourself in the Introductions section (we’d love to know which giant you’re battling!)
3️⃣ Jump into a challenge — I recommend starting with the Self-Trust Challenge (it’s in the Challenges section)
Your 7-day trial starts today. If you have any questions, just reply to this message or post in the community.
We’re so glad you’re here!
Twila (on behalf of Coach JJ)
Step 3: Monitor Their Activity (Days 1-7)
Your job: Keep an eye on whether they’re engaging.
Green flags (they’re likely to convert):
Red flags (they might not convert):
If they’re silent: Send a check-in DM on Day 3
Day 3 Check-In DM:
Hey [Name],
Just checking in! I noticed you haven’t jumped into the community yet.
Is everything okay? Do you need help finding your way around?
The Self-Trust Challenge is a great place to start — it’s in the Challenges section.
Let me know if you have questions!
Twila
Step 4: Send Conversion Emails (Days 5 & 7)
These are automated in ActiveCampaign BUT you need to monitor who converts and who doesn’t.
Day 5 Email: “Your trial ends in 2 days” Day 7 Email: “Trial ending today — here’s what happens next”
Step 5: Manual Follow-Up for Non-Converters (Day 7 Evening)
If someone hasn’t converted by Day 7 evening:
Send a final personal DM:
Hey [Name],
I noticed your trial is ending tonight. I wanted to personally reach out before you go.
Did you find what you were looking for? Is there anything we could have done better?
If you’re on the fence, I’d love to hear what’s holding you back. Just reply here.
And if you’re not ready yet, no worries — the door is always open if you change your mind.
Hope to see you stay!
Twila (on behalf of Coach JJ)
You need to create 3 pinned posts that new members see immediately when they join.
PINNED POST 1: Welcome to Giant Slayer – Start Here
🗡️ WELCOME TO GIANT SLAYER 🗡️
You just joined a community of Kingdom women who are done letting emotional giants control their calling.
Here’s how to get the most out of your time here:
STEP 1: Introduce Yourself Head to the “Introductions” section and share:
STEP 2: Start a Challenge Go to the “Challenges” section and pick one:
Work through it at your own pace. Post your progress in the comments. We’re here to support you!
STEP 3: Explore the 8-Module Giant Slayer Course This is your deep-dive framework for dismantling emotional giants. Start with Module 1: Foundations of Giant Slaying.
STEP 4: Join the Conversation Engage in the community chat, ask questions, celebrate wins, and encourage others.
STEP 5: Check the Calendar We have regular Bible studies, roundtables, and live events. Don’t miss them!
Your 7-Day Trial: You have 7 days to experience Giant Slayer risk-free. Dive in, do the work, and see if this is the community you’ve been looking for.
If you love it (and we think you will), your membership continues at $67/month after your trial ends.
Questions? Drop them in the comments or DM me.
Let’s slay some giants together!
Stay sharp. Coach JJ Professional Giant Slayer
PINNED POST 2: Your Giant Slayer Roadmap (First 30 Days)
📍 YOUR GIANT SLAYER ROADMAP 📍
Not sure where to start? Here’s your step-by-step guide for your first 30 days.
WEEK 1: Identify
WEEK 2: Dismantle
WEEK 3: Activate
WEEK 4: Integrate
The goal isn’t to consume everything at once. The goal is steady, consistent transformation.
One giant at a time. One day at a time.
You’ve got this.
Stay sharp. Coach JJ
PINNED POST 3: Feeling Stuck? Read This
🛑 FEELING STUCK? READ THIS 🛑
If you’re feeling overwhelmed or don’t know where to start, this post is for you.
First: Take a breath.
You don’t have to do everything at once. This community isn’t going anywhere.
Here’s what to do RIGHT NOW:
Write it down.
Just Day 1. That’s all.
Remember:
Need help? Reply to this post or DM me. I’m here.
You’re not alone in this.
Stay sharp. Keep slaying.
Coach JJ
Pin these 3 posts at the top of your main community feed so new members see them first.
MONDAY:
TUESDAY:
WEDNESDAY:
THURSDAY:
FRIDAY:
WEEKEND:
Total time commitment: 1-2 hours per day (10-14 hours per week)
WEEK 1:
WEEK 2:
WEEK 3:
WEEK 4:
Total time commitment: 20-30 hours per month
Goal: Convert 50-70% of trial members to paid
Strategy: Multiple touchpoints during the trial
DAY 1: Welcome Email (Automated via Skool)
Sent automatically when they join trial
Subject: Welcome to Giant Slayer! Here’s what to do first
Content:
Hey [Name],
Welcome to Giant Slayer!
Your 7-day free trial starts today. Here’s how to make the most of it:
STEP 1: Check out the START HERE posts They’re pinned at the top of the community. Read them first.
STEP 2: Introduce yourself Let us know which giant you’re battling.
STEP 3: Start a challenge Pick one and dive in. I recommend the Self-Trust Challenge if you’re not sure where to start.
STEP 4: Explore the 8-Module Course Start with Module 1.
You have 7 days to experience everything. Make the most of it!
Questions? Just reply to this email.
Let’s slay some giants!
Coach JJ Professional Giant Slayer
P.S. Your trial is completely free for 7 days. After that, your membership continues at $67/month. Cancel anytime before Day 7 if it’s not for you.
DAY 3: Mid-Trial Check-In (Twila sends via DM)
See “Onboarding” section above for DM template
DAY 5: Trial Ending Soon (Automated Email)
Subject: Your trial ends in 2 days
Content:
[First Name],
Quick heads up: your free trial ends in 2 days (Day 7).
You’re almost at the finish line of whichever challenge you started. Don’t stop now.
After your trial ends, here’s what you’ll keep access to if you continue:
✅ All challenges (Self-Trust, Self-Doubt, Fear, Shame, and more)
✅ The full 8-Module Giant Slayer Course
✅ Daily accountability and support from the community
✅ Bible studies, roundtables, and live events
✅ A tribe of Kingdom women who are serious about their calling
To continue after your trial, you don’t need to do anything. Your membership will automatically continue at $67/month.
Want to cancel? No problem. Just go to your settings and cancel before Day 7.
Want to stay? Keep showing up. We’re glad you’re here.
See you on the other side of Day 7.
Stay sharp. Keep slaying.
Coach JJ Professional Giant Slayer
DAY 7 MORNING: Main Conversion Email
Subject: Your trial ends today
Send: 8am on Day 7
Content:
[First Name],
Today is Day 7.
Your trial ends tonight at midnight.
So here’s the question:
Do you want to keep going, or go back to fighting alone?
Over the last 7 days, you’ve experienced what it’s like to have a community behind you.
You’ve had people cheering you on. You’ve had a place to process what comes up. You’ve had structure, accountability, and support.
And whether you completed the full challenge or not, you showed up.
That took courage.
Now it’s time to decide: Do you want to make this permanent?
Because here’s what I know: You can’t slay giants alone.
You can try. But the giants win when you’re isolated.
They win when you have no one to call you higher. They win when you’re battling in silence. They win when you quit halfway through because there’s no accountability.
But you don’t have to do this alone.
If you stay in Giant Slayer, here’s what you get:
✅ Ongoing challenges every month (new giants to slay)
✅ The full 8-Module Giant Slayer Course
✅ Bible studies, roundtables, and guest expert sessions
✅ A community of women who refuse to stay stuck
✅ Accountability that actually works
✅ A place to process, grow, and break free
Your membership is $67/month.
For less than the cost of two coffees a week, you get ongoing transformation, accountability, and a tribe.
To continue, you don’t need to do anything. Your membership will automatically renew tonight.
To cancel, go to your settings and cancel before midnight.
Either way, I’m proud of you for showing up this week.
But I really hope you stay.
Stay sharp. Keep slaying.
Coach JJ Professional Giant Slayer
P.S. If you’re on the fence, hit reply and let me know what’s holding you back. I read every email.
DAY 7 AFTERNOON: Community Post
Post in Skool community (visible to trial members):
🎉 CHALLENGE COMPLETE! 🎉
If you started a challenge this week, congratulations on showing up!
Whether you completed all 7 days or just a few, you proved something important: You can keep promises to yourself.
Now here’s the question:
What happens next?
Your trial ends tonight. After that, you have two options:
Option 1: Go back to fighting alone.
Option 2: Stay and keep slaying.
If you’re staying, welcome officially to Giant Slayer. We’re so glad you’re here.
If you’re leaving, I understand. The door is always open if you change your mind.
Drop a comment and let us know: Are you staying or going?
Coach JJ
DAY 7 EVENING: Personal DM (Twila sends to non-converters)
See “Onboarding” section above for DM template
Skool Community: https://www.skool.com/giant-slayers
Website: https://couragewithjj.com
Giant Slayer Vault: https://couragewithjj.com/giant-slayer-vault/
ActiveCampaign Login: You have this
WordPress Login: You have this
Skool:
ActiveCampaign:
WordPress:
Issue: Someone says they didn’t get the welcome email
Solution:
Issue: Trial member says they were charged
Solution:
Issue: Someone can’t find the challenges
Solution:
Issue: Email didn’t send from ActiveCampaign
Solution:
Issue: Blog post isn’t showing up on website
Solution:
Immediately contact JJ if:
Weekly update to JJ:
END OF PLAYBOOK
Questions? Contact JJ.
You’ve got this, Twila!
Let’s help these Kingdom women slay some giants. 🗡️