Transform your passion & expertise into a purpose-driven brand and profitable coaching business—

without compromising your integrity or authenticity!

Yes! Get me in!

Imagine waking up each day knowing you're living out your purpose

Spending your time doing what you love—guiding clients to powerful transformation while building a coaching business and brand that aligns with your deepest values and passions. Imagine the freedom and joy of doing meaningful work, and the satisfaction of knowing you’re creating a lasting impact and making a healthy income doing what you love.

This is what it feels like when you step into your calling as a coach.  

Introducing...

The Purpose-Driven Coach Academy

Right now, you’re standing at the threshold of your next chapter. You’ve got a story to tell, expertise to share, and lives to change—but you need a clear roadmap to turn that passion into a profitable business and build a brand that energizes you and aligns with your values and your most authentic self.

The roadmap and world class mentoring inside of the Purpose-Driven Coach Academy is the difference between fuelling an expensive hobby or passion project and building a brand backed up with a profitable business. A standout business that transforms the lives of others, and your own in the process.

With access to all the training, strategies, and mentoring you need to develop your brand, monetize your passion, and build your purpose-driven coaching business, only two questions remain on your journey to success:

Who do you want to become? and what do you want to be known for?

While you answer these questions, we’re with you, cheering you on every step of the way.

You’ve found your people.

Where do I apply, JJ?
Where do I apply, JJ?

The Learning RoadMap

What You’ll Gain Inside the Academy

You get much more than just theory—you’ll benefit from having a clear, actionable plan and the confidence to execute it. Here’s exactly what you’ll get:

  • No chasing after clients: You’ll discover how to position yourself so the right people—those excited to invest in their transformation—are naturally drawn to you. No more guessing games with your marketing efforts.
  • Confidently Charge for Your Value: Step into your worth and confidently state your rates, knowing the immense value you provide. You’ll learn to create offers that resonate deeply with your ideal clients while you make an income you truly deserve and are proud of.
  • A Purpose-Driven, Profitable Business Model: We’ll equip you with the tools, strategies, and mindset to create a sustainable business with a structure that supports freedom and balance, so your business doesn’t just survive—it thrives, unlocking more purpose, passion, and profit in your life.
  • Create a visibility and content strategy: One that helps you connect with your ideal clients. You’ll learn how to market your message in a way that resonates deeply and drives them to take action.
  • Sales with Integrity: We’ll shift your mindset around sales so you can see it as serving, not selling. You’ll learn to enroll clients with confidence and integrity, without feeling pushy or inauthentic. Instead, you’ll be serving your clients at the highest level, while growing your business.

  •  A Roadmap for Sustainable Scaling: Gain the tools, strategies, and mindset needed to build and scale your coaching business without burnout. From automated processes to strategic marketing, you’ll ensure your business thrives while supporting your dream lifestyle.

This is just a taste of the transformation that awaits you. Our comprehensive curriculum covers everything you need to know to build and scale your dream coaching business.

Our Curriculum Includes:

  • Online Marketing
  • Visibility & Content Strategy
  • Mindset & Foundations
  • Distraction-Free Platform
  • Client Attraction - Sales by Serving
  • Sales and Money Mindset
  • Offer Creation & Pricing Support
  • Monthly 'Ask-Me-Anything'
JJ, Sign Me Up!

But let's not forget about the community!
As Oprah Says...

“Surround yourself with only people who are going to lift you higher.”

A Community of Support and Growth
(No Need To Go It Alone)

How long have you been craving for a tribe of like-minded coaches cheering you on, offering support, and celebrating your wins alongside you? Your tribe have been waiting for you inside of The Purpose-Driven Coach Academy.

Join us and you’ll be surrounded by a vibrant community of coaches who are committed to growth, collaboration, and making a positive impact in the lives of others.

Here’s what you’ll gain inside of our Purpose-Driven Coach Community:

  • Accountability Hub: Stay motivated and on track with the support of fellow coaches.
  • Coaching Exchange Hub: An opportunity to practice your coaching and even exchange complimentary sessions to build up your testimonials
  • Lifelong Friendships: Connect and grow with others on the same journey as you.
  • Amplified Opportunities: Collaborate, share ideas, and unlock new possibilities together.

When the student is ready, the teacher will appear.

Lao Tzu

Meet The Founder

I’m JJ,
And here's a snapshot of my story...

After a 16+ year corporate career in Legal Finance and Revenue Strategy, I reached a point in my life when I no longer wanted to make rich people richer. I no longer wanted to build someone else’s dream. I was ready to build my own. I dreamed of having a business that would allow me ultimate freedom and the ability to create a global impact. 

Now, I’m an International award-winning Certified Coach, Business & Mentor and Revenue & Brand Growth Strategist and Speaker. 

And I want to help you do the same. 

 I’m focused on helping you unlock the trifecta of profit, passion, and purpose. Why? Because, I believe as Coaches, Mentors and Educators, we can create huge transformation in the world, by being a contribution and helping people transform themselves from the inside, out. I want to make it easier for you to align with your  calling as a coach, so together, we can create a Global impact and build a legacy as we share our stories, our experiences and fulfil our purpose.

Where do I apply, JJ?

What Makes The Purpose-Driven Academy Different?

You’ve seen the quick-fix programs that promise overnight success—but that’s not what we do here. At the Purpose-Driven Coach Academy, we believe in creating intentional and sustainable success, built on a foundation of integrity, purpose, and growth.

This isn’t about hustle or burning out to achieve success. It’s about building a business and a brand that serves you, your clients, and your vision for the future.

Building a sustainable coaching business requires more than just passion; it demands proven strategies and the right mindset. Unlike programs offering overnight success, we will provide you with a step-by-step roadmap to build your business foundation, attract clients, and generate a steady income without adopting slimy sales tactics or slipping into strangers' DMs.

We believe in honesty, integrity and clarity from the onset. That’s why we openly discuss what you can realistically achieve with our program—detailing the effort required and the potential hurdles. There are no hidden costs or misleading upsells here, just a time investment which is met with our full support and dedication to your business success.

We stand firmly against the invasive 'hard-sell' tactics that can repel rather than attract clients. We teach you to see selling as serving—this mindset shift transforms how you approach marketing and sales. By focusing on genuinely serving your clients' needs, you naturally draw in your audience through the demonstration of real value and the establishment of trust.

Our approach not only aligns with our core values but also cultivates long-term, rewarding relationships that sustain and grow your business organically.

Ready to turn your coaching dreams into reality?

Apply now to join us inside of The Purpose-Driven Coach Academy.

You Can Join The Academy in Just Three Easy Steps

1. Choose Your Membership Level (Free or Paid)

2. Complete Your Application (5 minutes)

3. Access within 24 hours and go through onboarding

I'm Ready To Apply!

Three Transformative Levels Which Will You Choose?

The Momentum Level:
Accelerate Your Growth

Ideal for: Coaches who are ready to break through self-doubt, refine their content & messaging, and start attracting paying clients so they can serve in their calling.

Momentum Level: Accelerate Your Growth

What’s In It For You?
You’ve got your foundation, and now it’s time to put the pieces together and accelerate your momentum. The Momentum Level is for coaches who are ready to step into their power, build a brand, and start seeing results. This is where you stop feeling like an aspiring coach and start living like a thriving one—confident, clear, and focused on building your client base.

What You Get:

  • Weekly Savvy Business Clinic
  • Weekly Business Mastermind Book Club
  • Monthly SaS Calls - Selling as Service 

Your Transformation: Get  the clarity, skills, and confidence to have coaching conversations with your ideal clients, build your audience, and start enrolling clients consistently. You’ll move from feeling unsure about your offer to feeling empowered to serve and grow your business. You'll gain momentum, focusing on building offers that resonate and create impact.

See What's Included

Thrive Elite Level: Intentional Strategic SUCCESS

Ideal for: Coaches ready to fast track their growth and success 1:1 coaching & mentoring support to help them Implement strategies, launch their offers, and embody their brand.

Thrive Elite Level: Strategic Success

What’s In It For You?
You’re ready to soar, and the Thrive Elite Level is here to help you do just that as we add the air beneath your wings. If you’ve already set up your business and you’re ready to launch or refine your strategies, this is your space. You’ll not only receive everything from the Momentum Level but also benefit from quarterly strategy intensives, on-demand support, and exclusive access to high-level resources that will help you create the business of your dreams.

What You Get:

  • Monthly 1:1 PowerHour with JJ - Holistic life coaching & business mentoring support 
  • Quarterly Strategy & Sales Intensives (worth $675)
  • Exclusive VIP Telegram Group  (worth $600 per month)
  •  Access To Business & Mindset Masterclass library (worth $2000+)
  • Exclusive Discounts & Priority Booking for 1:1 Coaching (worth minimum $500+ depending on the program) 
  • FREE Access to ALL Bootcamps & Challenges (worth minimum $200)

Your Transformation: By the end of this level, you’ll have a well-oiled coaching business that runs with clarity and purpose. You'll have your messaging locked in, your offers converting, and the freedom to grow at a pace that aligns with your vision. Whether you're refining existing strategies or launching new ones, this is your time to step into the thriving coach you were always meant to be.

See What's Included

A Commitment to the Coaching Industry:
Supporting Purpose-Driven Coaches


At the core of my work is a deep belief that the world needs more purpose-driven life coaches—coaches who feel called to create meaningful change to reduce emotional, mental, physical, and spiritual suffering and pain in the lives of others. Some of us have been uniquely gifted with the expertise and compassion to help in this way, and it is my mission to support coaches with this gift so they can step into this role.

This is why I am passionate about supporting aspiring and new life coaches, especially those who may not yet have the financial means to invest in their business but are driven by a desire to make an impact. As part of my commitment to the coaching industry, I offer full scholarship access to my $2,500 Purpose-Accelerator Business Mentoring Program, designed to help new life coaches lay a strong foundation for their business and build their brand.

Three times a year, I open the doors to welcome new members into the Foundation Level, where they receive valuable mentoring and guidance to build a purposeful, profitable coaching business at zero financial cost - no strings, no hidden agenda, no small print.

The Foundation Level:
Your Rock-Solid Foundation

Ideal for: Aspiring or new coaches who are just getting started and want to lay the groundwork for building a personal brand and a thriving coaching business but don't have the financial means or support to do it alone.

The Foundation: Your Rock-Solid Foundation

What’s In It For You?
You’re just stepping into the world of coaching, and this is your chance to build a business from the ground up with confidence. In the Foundation Level, you’ll get access to everything you need to set a solid foundation for success—starting with full scholarship access to the Purpose-Accelerator Business Mentoring & Personal Branding Program. Whether you're feeling a bit unsure about your niche, or you're eager to build your confidence and get your name out there, this is where it all begins.

What You Get on The Foundation Level:

  • Purpose-Driven Business & Branding Knowledge
  • Expert Q&A Sessions.
  • Coaching Exchange
  • Accountability Hub

You’ll have a clear foundation for your business, a sense of confidence in your ability to coach, and the support you need to take your first steps. You’ll understand the elements of branding, business, and connect with others on this journey.

See What's Included

Which Level is Right for You?

The Momentum Level is for you if you’ve already started to build your brand and business but need to learn more about creating content, refine your messaging, attract your first clients, and build confidence in your offers. This is a level for those who are ready to invest in their business, implement strategies and grow your impact and income as a purpose-driven coach.

The Thrive Elite Level is for those who are ready to launch, scale, and refine their business processes, with high-level support and access to exclusive resources for explosive success.

The Foundation Level is perfect if you’re just starting and need help building the understanding and foundations of your coaching business. The monthly mentoring is valuable for both aspiring and new coaches who may not have the means to get started.

Each level is designed to meet you where you are and give you exactly what you need to build, grow, and thrive in your coaching business while building a brand built on integrity and authenticity.

I'm Ready To Apply!

And to help you start creating impact and income immediately, you'll receive a special bonus just for joining us—no matter which level you choose!

Check Out Your Joining Bonuses

Ready, Set, Coach Business Essentials Mini-Course
(Sold for $197)

Kickstart your path to becoming a purpose-driven coach with our ‘Ready, Set, Coach Business Essentials Course’. This course has mini-task videos, killer resources, and templates that don’t just get you ‘client-ready’—they elevate your entire approach. From perfecting your client agreement, onboarding, payment and scheduling systems, even down to rocking your discovery calls. This course is the ultimate ‘set up’ your coaching business needs. This is an insane course where the resources alone are worth well over $600+ 

With Key MasterClasses, Tools & Trainings to help you bring money into your coaching business (total sale price is $500+)

Live a Life of Contribution Through Your Purpose-Driven Coaching Business

A percentage of every membership contributes toward Nyame Bekyere Christian School. A school in a rural village called Nyame Bekyere in Ghana, West Africa. The donations support the upkeep of the school and provides funds for equipment, clothing and stationary supplies for the children.
Are you in?

Ready To Join Us?
Choose Your Preferred Level

As a member of our community, you’re not just getting a membership; you’re gaining access to a business mentor and certified coach who is invested in your success, and a mentoring program previously sold for $2500, tailored to your unique needs and goals.

Monthly LIVE Business Mentoring Sessions Delivered by JJ

The Momentum

Minimum 3 Month Commitment
$ 111 Monthly
(Quarterly Option Available)
  •  
I WANT MOMENTUM
Most Popular

Explore the Benefits Inside Our Momentum Level

   - Access the powerful foundation of my Purpose Accelerator Program, previously sold for $2,500, now included in your membership. This comprehensive group mentoring session covers all the essential elements of building a successful, thriving coaching business—from branding and revenue generation to client acquisition, social media marketing, and content strategy. Each session not only delivers deep business insights but also includes a Q&A Hotseat, where you receive direct, personalized support to address your specific business needs. With expert guidance and strategic advice, you’ll leave each session with the tools, confidence, and clarity to elevate your coaching business to new heights.

(worth $2500+)

 

Your weekly dose of collaborative  co-working, where we you can receive tech support, productivity hacks, and a mini-mastermind, all rolled into a powerful 2 hour weekly session!

How It Works:

  • Drop-in Anytime: Join our 2-hour sessions whenever it suits your schedule. Stay for the whole time or just to ask a quick question.
  • Bring Your Work: Use this time to focus on your coaching business and get accountability.
  • Get Support On-Demand: This is an opportunity to get help with Tech, Content and Messaging, Sales as Serving, Sales Mentality, Business Mindset, Productivity and  even help with reviewing your content? Also, as a neurodivergent thinker who is trained and offers support to organizations in this area, you can obtain tips, strategies and support if you have ADHD or Dyslexia. Just show up and I'm here for ALL of you!
  • Collaborate & Connect: Share ideas, get feedback, and learn from other coaches in our community.

(THE SUPPORT AVAILABLE IS UNRIVALED AND PRICELESS)

   - Dive into our business-focused book club that offers more than just reading. Participate in on-the-spot hot seat mentoring and receive focused support to implement learnings from each business book, enhancing your practical understanding and application.

(worth $500)

Hone your coaching skills in a supportive environment through our Coaching Hub. This is where members of the community offer and receive coaching to sharpen their expertise while building their confidence. It’s a space to practice in real-time, receive valuable feedback, and earn testimonials that can boost your credibility. While the hub is facilitated within the group, members communicate and support each other throughout the process, fostering growth and development together.

The Accountability Hub is your go-to space for forming accountability partnerships within the community. By connecting with fellow coaches, you’ll stay on track with your goals and maintain momentum in your business. I facilitate the partnerships, but there’s also group accountability available, ensuring that you’re consistently supported in taking action, overcoming challenges, and celebrating wins alongside your peers.

- Receive a 25% discount on all 1:1 business mentoring or life coaching sessions and programs as part of your membership. This exclusive benefit includes priority booking access, ensuring you can secure sessions at your convenience. Personalized support tailored to your unique needs will help you overcome challenges, refine strategies, and achieve your goals. Maximize your growth with this valuable member perk, saving you money while enhancing your coaching business and personal development.

THRIVE Elite

Minimum 3 Month Commitment
$ 555 Monthly
  • INTRODUCTORY OFFER
    Increasing to $777 Jan 2025
I'm ready to thrive
6 SPOTS ONLY

Explore the Benefits Inside Our THRIVE Elite Level

- This exclusive 1:1 PowerHour with me is designed to be your ultimate tool for growth—personally, professionally, and spiritually. Each session is a high-impact combination of life coaching, business mentoring, and a comprehensive review of your progress. We’ll dive deep into how your business is performing, fine-tune your strategy, and address any challenges you may be facing. But it’s more than just business. We’ll work on mindset, identity, and brand positioning to ensure you're not only building a successful coaching business but also growing as a leader, coach, and individual.

These sessions are designed to help you stay on track, overcome obstacles, and align your personal growth with your professional goals. We’ll also address the emotional and spiritual aspects of your journey, providing the holistic support you need to thrive in every area of your life. This PowerHour is your space for deep transformation, actionable insights, and the kind of personal growth that propels your business forward. (This is only available inside of This Academy and for what is covered in this session, the support is priceless)

   - Dive deep into strategic planning with our quarterly intensives. Receive support to plan out your quarterly business strategy and which sales to offer in order to achieve your lifestyle and financial goals and ensure your plans are aligned with your overall vision. These indispensable sessions will also support you to overcome obstacles, fine-tune your approach, propelling your coaching business to new heights.

   - Gain access to a private, text and audio support channel where you can reach out directly to me whenever you need guidance. You get to ask questions everyday , or as and when needed. This level of priority support ensures that help is always just a message away, helping you overcome both mindset and practical  challenges swiftly and effectively.

  - Access our comprehensive, self-paced stand alone business mentoring course that has successfully helped other coaches launch and grow their businesses. Packed with additional resources, this course equips you with the knowledge and tools needed to achieve coaching success.

  - Gain exclusive access to our extensive Purpose Accelerator private training library. This includes a wealth of masterclasses and intensive courses designed to help you launch and grow your coaching business. Some of our standout courses include "Fear’Less’: Unlocking The Possibility of Courage," "Optimize Your LinkedIn Profile for Success," and "BreakFree From Your Limiting Beliefs." Each course is valued at $77 individually, offering you a minimum of $2000 worth of premium content. The Thrive membership, at just $149 per month, provides you with incredible savings and unparalleled access to high-caliber training and resources. This is an irresistible opportunity to invest in your success and take your coaching business to new heights.

   - Enjoy complimentary access to bi-monthly bootcamps that are part of your membership. These extended sessions are designed to target specific areas and support you from providing understanding through to implementation to maximise your coaching business, providing you with practical strategies and solutions for enhancement. Whether you attend the bootcamp/challenges or not you gain all of the resources and trainings.

(worth minimum of $200)

**Plus Everything in The Momentum Level**

The Foundation

Full Scholarship Level

Oh Snap!
We’ve reached full capacity for the Foundation Level scholarships.
The doors are currently closed, but don’t worry, you’ll have another opportunity to apply very soon!

This means, I’m busy creating an incredible experience for our current members and can’t wait to share the results with you when the doors reopen.

I’m adding new features: Accountability Hubs ★ The Coaching Exchange Hub and more. 

But don’t worry, you haven’t missed out completely! Join the waitlist below and be the first to know when enrollment reopens for the Full Scholarship. You’ll also get exclusive access to valuable resources and events.

Let’s make sure you’re front of the line next time!

Join The Purpose-Driven Academy Wait List

Be the first to know when enrollment reopens by joining our waitlist. And so you can begin taking action without delay, you'll get a range of bonuses, along with invitations to our Exclusive Purpose-Driven Coach Academy events. If you attend our events you will have an opportunity to be personally invited to the academy before the doors officially re-open.

Marketing by

While the scholarship program is currently closed, you can still join the waitlist and be the first to know when enrollment reopens. In the meantime, if you're ready to invest in your brand and take your coaching business to the next level, explore our paid membership options.

I'm Ready To Invest

You Got Questions?
I've Got Answers!

  • The Academy is open to aspiring, new, and part-time coaches dedicated to growing their coaching business but currently making less than 1.5k month from their coaching business. But anyone passionate about actively building a purpose-driven coaching business is welcome to join. 
  • Nope. Prior business experience is NOT necessary which why it is ideal for beginners or those transitioning from other fields into coaching, as well as new coaches, qualified or not. This is designed to help you grasp essential business skills and  elements of coaching may be introduced as they apply to mindset or building your coaching practice. You’ll also have opportunities to practice coaching or accumulate practice hours if you are undergoing certification. For more personalized and advanced guidance, our Thrive tier caters to those seeking deeper mentorship to accelerate their growth. 1:1 access is available separately. Please email my team for more information team@couragewithjj.com
  • Not to worry! The live trainings are scheduled at different times, and we rotate these times every 3 to 6 months to accommodate various time zones. However, if you’re unable to attend a live session, no need to stress—all sessions are recorded and uploaded to our private training platform within 24 hours. Regardless of your membership level, you’ll have full access to all replays, so you can learn at your own pace and never miss out on valuable content.
  • I did…(I’m JJ), I wrote the programmes sharing my own knowledge and expertises as well as thousands of pounds worth of training. I’m a certified, ICF accredited, multi-award-wining Coach, Business Mentor & Corporate Consultant. The curriculum leverages my 16+ years in legal finance and revenue management, where I was responsible for developing revenue strategies generating multi-8-figure returns. This expertise, combined with my experience running a successful coaching and consulting business, informs a curriculum grounded in practical, proven business principles tailored to coaching.
  • It depends! If you do not intend to invest time actively building a coaching business, this won’t work for you But, if building your coaching business is a priority to you, then this is for YOU. The Academy is designed to accommodate professionals, and parents, with busy schedules as well as those who may be neurodivergent with different learning styles. Content is delivered in manageable segments, and you can engage at your own pace. If you miss LIVE sessions, the replay is available. Community support and resources are available 24/7 inside of the community, ensuring you can fit your learning around your commitments.
  • Absolutely not! While many of our members are women, the Purpose-Driven Coach Academy welcomes men to join. Men have a a new outlook and can bring much to the group. We have a few men, and we treasure everyone. We encourage men who are passionate about coaching, serving and building a purpose-driven business to join us!

  • The Purpose-Driven Coach Academy is open to everyone, regardless of their faith or background. While I am a Christian and I operate from a faith-based lens, the strategies, teachings, and business principles we cover are designed to work for all coaches, no matter their beliefs. I do sometimes reference my faith in examples and content, but I don’t push or impose any religious views on members.

    At the core, my focus is on helping you build a purpose-driven, profitable coaching business with integrity, alignment, and authenticity. Whether or not you share my faith, you’ll find the tools, mentorship, and support you need to succeed in this community.

OK, JJ, I'm ready!

Any more questions? Email my team at team@couragewithjj.com

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