As a new coach, one of your first steps to attracting clients is creating the right pages to showcase your services and offers. But knowing whether to use a landing page or a 1:1 offer page can be confusing. Each serves a distinct purpose, and understanding the difference is key to building trust with potential clients and driving the action you want them to take.

Here’s a breakdown of what you need to know about these pages, so you can choose (and design) the right one for your coaching business.

What is a Landing Page?

A landing page is a focused, action-driven page designed to capture attention and generate leads. Its goal is to encourage visitors to take a single, specific action—whether it’s signing up for a program, joining a waitlist, or downloading a free resource.

Think of it as a spotlight that shines directly on one offer, cutting out distractions to keep the reader focused.

Key Features of a Landing Page

• Single Goal: Everything on the page works toward one call-to-action (CTA), like signing up or joining a waitlist.
• Minimal Navigation: No menus or links that could take visitors away from the page.
• Clear and Persuasive Content: Short, punchy copy highlighting the value of the offer.
• Visual Appeal: Bold headlines, compelling imagery, and strategic use of white space to keep attention focused.
• Social Proof: Testimonials or statistics directly tied to the offer to build credibility.

When to Use a Landing Page

• Promoting a specific program or event (e.g., a group coaching program, webinar, or challenge).
• Driving leads to join your email list or a waitlist.
• Offering a freebie (like a guide, checklist, or workbook) to nurture new leads.

What is a 1:1 Offer Page?

A 1:1 offer page is a detailed, trust-building page that showcases the value of your high-ticket or personalized coaching service. It’s designed to help potential clients decide if your service is right for them and take the next step, like booking a discovery call or purchasing.

Unlike a landing page, an offer page assumes the reader already knows about you and is warm enough to consider your service seriously.

Key Features of a 1:1 Offer Page

• Comprehensive Details: Explains exactly what the service includes, who it’s for, and the transformation it delivers.
• Navigation Options: Includes a menu or links to other areas of your website (e.g., testimonials, FAQs, or your story).
• Trust Elements: Extensive testimonials, case studies, or personal stories that illustrate the results of your coaching.
• Multiple CTAs: Encourages the reader to take action in several ways, such as booking a call, sending an inquiry, or purchasing.
• Personal Touch: Highlights your expertise, values, and unique approach, helping the reader connect with you as their potential coach.

When to Use an Offer Page

• Promoting your 1:1 coaching service or other high-touch offers.
• Targeting warm leads who are ready to invest but need more details to make a decision.
• Establishing your authority and credibility for premium offers.

Key Differences Between a Landing Page and an Offer Page

 

Feature	Landing Page	1:1 Offer Page
Goal	Drive a single action (e.g., sign up, join waitlist).	Convert warm leads into paying clients.
Navigation	Minimal or none.	Includes full navigation menu.
Content	Short, persuasive, action-oriented.	Detailed, trust-building, informative.
Audience	New leads or general visitors.	Warm leads actively considering your service.
Call-to-Action (CTA)	Single, focused CTA.	Multiple CTAs (e.g., book a call, inquire).

Which One Do You Need?

The right choice depends on your goal and audience:

• If you’re attracting new leads or promoting a specific program or event, a landing page is your best option. Its simplicity and focus will drive immediate action without overwhelming the visitor.

 

• If you’re converting warm leads into paying clients for a personalized, premium service, a 1:1 offer page is more effective. Its detailed content builds trust and answers the deeper questions potential clients may have.

Practical Tips for Coaches

Creating a Landing Page

• Keep it simple: Use bold headlines and short paragraphs to highlight the value of your offer.
• Remove distractions: Avoid menus or external links that might take visitors away from the page.
• Focus on the CTA: Make your call-to-action (e.g., “Join the Waitlist” or “Sign Up”) bold, clear, and repeated throughout the page.

Creating a 1:1 Offer Page

• Dive into the details: Clearly outline who your service is for, what’s included, and the transformation clients can expect.
• Build trust: Include client testimonials, case studies, or examples of results you’ve achieved.
• Make it personal: Share your story or your unique coaching philosophy to help readers connect with you.

 

Final Thoughts: Choosing the Right Page to Grow Your Coaching Business

The choice between a landing page and an offer page is more than just a design decision—it’s about connecting with your audience in the way they need most. Whether you’re capturing new leads or guiding warm prospects toward your 1:1 services, the structure and focus of your page can make the difference between someone scrolling past or saying, “Yes, this is exactly what I need.”

Landing pages simplify the journey for your audience, creating a direct path to action. Offer pages, on the other hand, are about building trust and giving potential clients the confidence to invest in themselves through your expertise. Together, these tools form the foundation of a coaching business that’s not only professional but purpose-driven.

So, let me ask you:

• Do your pages clearly reflect the value you bring to your clients?
• Are you positioning your offers in a way that speaks directly to your audience’s needs, desires, and aspirations?

Take a moment to review your pages. Where can you create more clarity, connection, and confidence?

 

Ready to attract clients who see the value in your offers?

At the Purpose-Driven Coach Academy, we don’t just talk about building a coaching business—we equip you with the strategies, tools, and mindset shifts to make it a reality. From refining your messaging to crafting compelling pages, we help you build a business that honors your purpose and serves your clients with excellence.

If you’re ready to build a coaching business that attracts the right clients and creates meaningful impact, I’d love for you to join us.

Apply now for a spot in the exclusive Academy, and take the next step toward building a coaching practice that reflects your passion and purpose.

Love you lots!
JJ

About the Founder

I’m JJ, Integrative Life & Business Coach, Executive Leadership Consultant, and Professional Giant Slayer, called to serve leaders like you to:

BE who you are called to be
DO what you are called to do, and
HAVE the impact, influence, and income that comes with your calling.

If your dream is to have sustainable self-confidence and unlock more purpose, passion & profit in your business and life, I’m the person you come to! 

 

Life Quote: “I Never Lose, I Either WIN or Learn – Nelson Mandela”

Daily Mantra: I have nothing to defend, I have nothing to prove. I have nothing to hide, I have nothing to fear.

In Another Life: I’d absolutely be me again… the solo globetrotter soaking up the sun and manifesting next-level strategies and visions that impact world one person at a time.