About Section Framework

Failing to make use of your LinkedIn About section leads to missing opportunities, reduced credibility, and limited visibility on the platform.

While it can be daunting, taking the time to craft a compelling and well-written About section, can improve your chances of attracting clients, connecting with potential employers, and building your personal brand on LinkedIn. To help remove some of the overwhelm and fear you may have, I’m going to share a four-part framework that can be ab effective way to help you and your brand find your voice and get you optimised for success:

Start with a hook:

Your first line needs to be an attention grabber! On all social media platforms, you have a few seconds to capture someones eye and make them want to keep reading. Consider starting with a question, a bold statement, or a unique fact about yourself or your business.

For example: “Are you tired of feeling stuck in your career? I’m here to help you break through and achieve your goals.”

Introduce yourself:

Next, you can take a moment to provide a brief intro/overview of who you are, what you do, and why you’re passionate about it. Make it a high level summary that gives readers a sense of your background and expertise.

For example: “I’m a career coach with 10+ years of experience helping professionals find fulfilling work. I’m passionate about empowering individuals to unlock their full potential and achieve their dreams.”


Highlight your unique value proposition:

Now this section is where you really want to showcase what sets you apart from others in your industry. What makes YOU shine? Don’t be modest, reflect it in this section by highlighting unique skills, experiences, and accomplishments. Be sure to demonstrate your expertise and the value you can provide to clients or employers.

For example: “As a certified career coach, I have a successful track record of helping my clients to land their dream jobs and thrive in their careers. My personalised method, training and understanding of the job market and hiring process, sets me apart from other coaches in my field.”

Call to action:

Finally, with most things, be sure you end this section with a call to action that encourages readers to take the next step, whether that’s connecting with you, visiting your website, or scheduling a consultation. Make it clear what you want them to do next.

For example: “Are you ready to take your career to the next level? I’m ready to support you, let’s connect! Visit my website or schedule a consultation today.”

Remember, the key to a successful About section is authenticity and character. Reflect confidence by showcasing your expertise, and provide value to your target audience. This framework is a great starting point that you can tailor it to fit your unique voice and brand.


Your Turn – Head over to your workbook

Shopping Cart
Scroll to Top