Use a clear and concise job title:
Your title should clearly state your job title or the type of work you do. Use keywords related to your industry or expertise so your profile can appear in searches, e.g., “Marketing Manager ” or “Digital Marketing Specialist.”
Use compelling job descriptions:
For each job you list in your Experience section, be sure to highlight your accomplishments and the skills you used. Use bullet points to make the content easy to read and scan. Use action verbs to start each bullet point, such as “Managed,” “Developed,” “Implemented,” or “Achieved.” Quantify your accomplishments where possible, such as “Increased sales by 25%” or “Managed a team of 10 employees.”
Focus on results and impact:
Instead of just listing your responsibilities, focus on the results and impact you achieved in each role. This helps potential employers or clients understand the value you can bring to their organisation. For example, instead of “I managed social media accounts,” say, “Increased social media engagement by 50% and grew our follower base by 25%.”
Use multimedia to showcase your work:
LinkedIn allows you to add multimedia to your Experience section, such as images, videos, and documents. This is great to showcase your work and provide additional context to job descriptions and projects. For example, if you managed a successful marketing campaign, you could include a link to the campaign landing page or a screenshot of the campaign analytics on the platform.
Include relevant skills:
Make sure to include relevant skills in your Experience section that are related to your industry or job. This will help your profile appear in relevant searches and demonstrate your expertise to potential employers or clients. LinkedIn allows you to add up to 50 skills to your profile, so make sure to include the most important ones for your field.
Use the STAR method:
When writing job descriptions in your Experience section, use the STAR method to provide context and demonstrate your accomplishments. STAR stands for Situation, Task, Action, and Result. Start by describing the situation or problem you were faced with, the task you needed to complete, the action you took to complete it, and the result or outcome of your actions.
Following these tips and frameworks will help you can create a compelling and effective Experience section for your LinkedIn profile This will help you attract clients, connect with potential employers, and build your personal brand on the platform.
Your Turn – Head over to the workbook to complete your draft and the checklist