For converting clients, you want to focus on highlighting the benefits you can provide. An effective framework is the “Before-After-Bridge” formula. Here’s how it works:
Before: Identify the problem or pain point your target audience is facing. For example, “Struggling to generate leads for your business?”
After: Paint a picture of how their life will improve once they work with you. For example, “Get more high-quality leads and grow your business with my proven strategies.”
Bridge: Connect the before and after with a benefit-driven statement. For example, “Discover how my lead generation strategies can help you achieve your business goals.”
Your Turn – Head over to your workbook