JJ discussed utilizing AI to capture and summarize session notes for those unable to attend. She planned to share an explanation of the differences between target market, niche, and ideal client at the next meeting. JJ emphasized the importance of defining a specific target market and niche, illustrating her point with an analogy about calling someone’s name in a crowded area. She encouraged participants to identify their own target market, niche, and ideal client. JJ’s target market includes professionals and leaders who have experienced past traumas or low self-esteem. Her niche focuses on identity, leadership, transformation, and faith-based support. JJ’s ideal client is a high-achieving Christian leader struggling with fear and judgment but ready for personal transformation.

JJ emphasized the importance of having various offers at different levels to cater to different client needs and preferences. She suggested creating free content such as live sessions, a free Facebook group, and a free webinar to attract potential clients. She also proposed offering low-cost offers like masterclasses, workbooks, and a membership program with mini courses. JJ’s premium offerings include a flagship program, VIP days, retreats, and a mastermind for top-tier clients. She encouraged the team to think about their ideal free level offers and how they can be created and shared. JJ also mentioned her upcoming speaking engagements at an event for the Association of Black Coaches and offered to share the event link.