Originally devised by marketing guru Alan Dib, the PVP (Personal Fulfillment, Value to the Marketplace, Profitability) exercise is traditionally used to prioritize products and strategies based on passion, market value, and financial viability.
However, I’ve discovered that the PVP exercise offers immense benefits beyond its conventional use—especially for neurodivergent thinkers like myself.
With an abundance of creative ideas and possible business projects, it can often be overwhelming to determine which direction to pursue. Or at least, which to pursue, first! This is where the PVP exercise becomes your strategic ally.
Why the PVP Exercise?
- Personal Fulfillment: Identifies which ideas genuinely ignite your passion and align with your deepest values.
- Value to the Marketplace: Assesses the real-world demand and the impact your idea could have on others.
- Profitability: Ensures that your focus is also financially sustainable, turning passion into a viable venture.
For neurodivergent minds, which naturally explore a massive array of thoughts and concepts, this method offers a structured way to navigate through the noise. It helps clarify which ideas hold the most significance and potential impact, enabling you to commit to projects that not only promise success but also bring personal fulfillment.
I am thrilled to share how integrating the PVP exercise into your strategic planning can change the game. It has revolutionized the way my clients and I approach our bustling idea factories, bringing clarity and focused direction to our creative chaos.
Join me in this 5-min training video as we delve into this strategic exercise. Together, we’ll identify which of your ideas shine brightest and are worth pursuing, transforming how you prioritize and execute your projects. Whether you’re looking to streamline your business ideas or simply organize your creative endeavors, the PVP exercise is your gateway to clear, actionable paths.
HERE is your workshop