People buy from people they believe can help them lead a better life. To truly make a difference in people’s lives, you need to connect with them first. To do that, you need to know and share three stories:
- Your personal story: who you are and why you do what you do
- Your business story: why your business exists and what it stands for
- Your customer story: what is going on for them and where your business fits into their story
It is the sweet spot where these three stories intertwine that the magic starts to happen, meaningful connections are created and sales and marketing gets a whole lot easier.
In a world where it is getting harder and harder to stand out from the crowd, it’s critical that you can clearly articulate your value and speak to the right people, at the right time, with a simple message and a great story.
Then ‘selling’ becomes the easy part.
Storytelling in business is not just essential, it’s a SUPERPOWER
Susan Payton
Guest Expert Training